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Dynamic Display Stand Ideas for First Time Exhibitors

Dynamic Display Stand Ideas for First Time Exhibitors
29/03/2010

Purchasing a new exhibition system can be daunting, and budget constraints and time constraints may leave you at a loss of where to start.

Purchasing an Exhibition Display - Where to start?

It is important to get an exhibition stand that:

• accurately reflects your business, • effectively shows off your products • catches the attention of passersby • captivates visitors attention.

The key is to identify what you want from your exhibition stand. What are them main aims of attending the show or exhibition? Only then will you be able to decide what you need in the way of display equipment.

It is important to set a realistic budget. Bespoke exhibition stands are not cheap, but much can be achieved on a small budget. POD Exhibition Systems are a exhibition company that have a host of design ideas that have been created from stock modular displays. This keeps the cost down while still creating an exhibition design that is suited to your business.

Different types of Display Stands

There are a range of display options to choose from. From simple banner stands to large modular stands there are no end of display options for specific requirements. You may choose to attract attention with large graphic areas with bold pictures and graphics, or you may centre your display on media screens or it may be the shape of your stand that separates you from your competitors.

Identify key factors such as:

• What is the size of your rented exhibition space? Have you booked a shell scheme or space only? • Will you need to use the stand again? How many shows are you planning to attend in the coming year? • What essential equipment is to be included? Should your stand incorporate a meeting area, literature dispensers, audio visual displays, light boxes, and seating?

With all exhibition display stands the potential for a good return is greatly increased with lighting and accessories. There are a range of display accessories such as literature stands, counters, media screens that will compliment your stands. And a brightly lit stand will highlight your brand or company logos.

What to avoid when buying exhibition display equipment?

It is not cost effective to use low quality cheap graphics if you want to reuse your exhibition displays again in the future. These will fade, curl and will let your exhibition down. It is your stands graphics that will make sure your exhibition stand reaches its full marketing potential.

Do not cram your graphics with too much information. Your visitors will not remember anything if you bombard them with information overload. Simple graphics, creatively designed work best.

POD Exhibition Systems have been displaying exhibition equipment for over 10 years. We have created a range of dynamic display ideas for exhibitors to create portable, practical displays. Please call our sales team on 01933 411159 for free friendly impartial advice.

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