Spring is all about DIY

Spring is all about DIY Spring is all about putting in time and making improvements. That goes for people’s homes, as well as your business. 20% of shoppers plan to fix up their space over the season. With so much going on, make sure you’re clued up on all things DIY. Go further with Attribution and Measurement: 63% of people go online to research products and activities – 18% of that research is on mobile. 38% of shoppers like to look online then buy in-store. How to Perform: Track Customers – Don’t just track transactions. Measure long-term customer value, not revenue. See which channels your best customers are coming from. Attribute Value Across Channels – Keep your eyes on a variety of marketing touchpoints to gather insights and turn them into opportunities. Keep Experinenting – Discover which channels are working for you. Measure as you go, to prove the step-by-step impact of your marketing spend. Look for Business Opportunities: Tools and Hardware – Swing into focus at this time of the year – 66% of people who plan to do up their spaces during the spring season go online to look for them. Sources: GCS Dec 2014, IBISWorld. Think with Google: Measure What Mattes Most: A Marketer’s Guide, 2014. Google Internal data. Google Trends 2014-2015.

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