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The Rebrand of Jacksons Workwear Rental

The Rebrand of Jacksons Workwear Rental
09/06/2022

2021 has been an exciting time for us here at Jacksons Workwear Rental as we look to further modernise our 230-year-old organisation. The turn of the year certainly started this off with a bang as we launched our new brand. The last major change for the business was in 1997, when the name became Jacksons Workwear Rental to reflect the core business. Now, over 20 years on, we decided it was time to look to the future and refocus our vision to incorporate the values of our current team. Values “2020 was a difficult year for all, and after communicating with our staff, we examined our company values and narrowed it down to six core principles that are important to us,” explained Michael Wilson, Managing Director of Jacksons Workwear Rental. “We want our company image to reflect the work we do and the behaviours we see internally as we navigate our way through a new era. It’s time for the brand to be brought in line with the developments that the business and the industry have made in recent years.”

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