Enhancing Digital Signage to Drive Sales

This entry was posted on May 14, 2015 by Fairfield Displays. It’s no secret that digital signage is a must-have display option for retailers, public buildings, museums, leisure centres...anywhere that has a message for their customers which covers almost all industries! But simply installing digital signage often isn’t enough to draw in customers and influence their buying behaviour. There are a number of considerations to take into account before fitting your digital signage screens so take a look at the following tips to ensure your digital displays will be working hard for your business: Using Digital Displays to Influence Customer Behaviour Content is king. Getting the imagery and messages on your digital displays is paramount to their effectiveness. Keep messages short, catchy and to the point, choose your images wisely digital display screenand always use a call to action to entice people to come and find out more. Reminding customers of multi-buy offers or special discounts at key points can help to further influence customer behaviour and increase sales of a certain product. The location of your digital signage may influence what you want to display. Placed near a product you could show product demonstrations or reviews; digital screens near the front of your store or in the windows could be used to advertise special offers, and point of sale displays in the queue area could be used to encourage customers to interact with your brand online through your website or social media to increase brand engagement. Adding audio to your digital signage can help attract attention to your displays and maximise dwell time; this can range from music to brand-specific sound effects to the spoken word to effectively relay messages and influence purchase behaviour. Talk to the Digital Signage Specialists At Fairfield we have a huge selection of digital display solutions to choose from, allowing you to make the perfect choice for your business and premises. From tablet-style digital screens to suspended digital signage, our digital displays are simple to use and use the latest technology to create crisp, clear screens that showcase your business in the best light. Take a look at our complete range of digital signage solutions and see how the Fairfield specialists can help you make the most of digital screens to enhance sales.

For more information on Enhancing Digital Signage to Drive Sales talk to Fairfield Displays and Lighting Ltd