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Why your Beauty Business needs a Website

Why your Beauty Business needs a Website
15/11/2020

It is a known fact that the majority of consumers are using the internet these days to find local businesses that will give them the best service at affordable prices. When deciding to promote your online beauty products and services through an expertly designed website, you will be giving your business the best chance of being at the forefront of your target audience. By making your information readily available, you will be ensuring your potential customers have everything they need to know at hand. Websites are essential for making the first impression on you, and your business. Which is why choosing the right designer is so important. Within this article, we explain the benefits you can expect from having a custom-built website designed by one of our experts. You will reach more clients There is no doubt that social media is a great way to advertise your business. You will generate more interest and possible leads. Once your customer has read your posts and possibly reviews, nine times out often, they will search you up online to see if you have a website. You will have far more information available for them on a site than you ever can on the occasional social media posts. Clients will know what to expect from your service Every salon has a style and vibe that customers will pick up on during their first visit. It may be your stylish décor, the atmosphere or how your staff interact with the clients. If your salon has a unique vibe, or your stylists have amazing skills, you can showcase this on your website. Regardless of your service or brand, a website is the starting point for the client. They will learn what they may expect during their experience with you. You will be able to give them an insight into who you are, where you began and set a tone. You will be able to provide examples of previous work, reviews and show amazing images of your product, and also before and after pictures. In the world of beauty, clients will want to know important factors, for example, what are the ingredients in your product and are they environmentally friendly? You will be able to display this information using in-depth descriptions on your website. Gain a competitive advantage The beauty industry has become increasingly competitive. By having an online presence, you will have more chance of standing out from the crowd. Plus, with great SEO (Site Engine Optimisation), you have the opportunity of ranking high on Google. Makes you look professional and trustworthy Having a website will give your business a professional look. You can add a section for reviews and photographs, gaining customers trust. Keep up with trends Beauty salons and nail bars are constantly changing styles and trends. By regularly updating your website, you will be keeping your clients up-to-date. It is the perfect way to introduce new staff members, and update your prices. Promotions and Offers Throughout the year, you may offer promotions, discounts and sometimes competitions and giveaways. With a salon website, you can display these offers. There are apps available where you can create a database of customers and send newsletters and regular emails to them. Google my Business Google my Business is a free tool that is simple for business owners to use whilst managing their online presence. Your potential customers will be able to locate you on a map and will have the opportunity to read a little about you and your business. Be clear about what you offer! Without a website, you may find you are inundated with questions from potential customers. It can become tiring answering the same question over and over again. If you have a website, you can add a section of frequently asked questions and include a full price list. Online Booking Another advantage of having a business website is the option of creating an online booking system. By doing this, you will enable your customers to cut out phone calls and schedule in their appointment.

So, in conclusion, having a beauty website professionally designed will be nothing but beneficial for your business. At EM Digital Media Solutions, we will not only design and build a professional website for you, but we can also help you appear on page one with Google optimisation. For more information and advice as to how we can help you, please get in touch for a non-obligatory chat.

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