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Special EFX Creates New Award for Marketing Society’s Brand of the Year

Special EFX Creates New Award for Marketing Society’s Brand of the Year
25/02/2020

The Marketing Society has celebrated its diamond anniversary and turned to Special EFX, the UK’s leading creative and manufacturing house of contemporary styled trophies, to produce exclusive designs for two major awards: Iconic Brand Award and Brave Brand of the Year.

Special EFX works in a number of different materials at its UK factory, producing exclusive trophy, awards and plaques for companies and organisations around the world. The Marketing Society’s new trophy design was inspired by the unique shape of its re-vamped logo, which was recreated as a 3D trophy design and produced in cast acrylic.

Featuring strategically placed graphics, the chamfered top of the award bounces light around the inside of the award, creating a visually striking and dynamic design from all angles.

The Society invited readers of Campaign magazine to look back over the last 60 years and vote for The Iconic Brand Award. Readers had to weigh up the relative successes and risks taken by 60 famous brands selected from the last six decades. Consumer brands headed up the list, including Heinz, Shell, Benson & Hedges, Nike, Barclaycard, Disney and Amazon The ultimate winner was announced at the prestigious 60th anniversary dinner. Coca Cola took top honours, voted as the most iconic brand from the last 60 years.

A spokesperson for the Marketing Society reported: “We were thrilled with the new design of our Brand of the Year trophy, it really brings to life the Society’s new logo and our vibrant brand colour pallet. They will certainly stand out in the award winners’ trophy cabinets.”

Special EFX produces custom-designed and manufactured trophies, plaques, cups and awards. Acclaimed for its creative designs and fine quality, the company works with global and small clients alike producing tens of thousands, personalised awards each year.

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