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The Right Ingredients

The Right Ingredients
05/05/2017

We would like to post here as often as we can, but most of the time we are so busy with customers and new ideas, so here we are… The first post now follows and hopefully will reach a lot of you out there. We carefully thought what should we write about in the first post and decided that DONUT MIX is probably the most important ingredient after a reliable donut machine for you to succeed and offer world class FRESH, HOT, TASTY, DONUTS. Making DONUTS is a snap with ingredients that you probably already have in your kitchen. Flour, egg, sugar, milk, and a pinch of baking powder. Then of course the shortening or frying oil and all should be easy. If you Google “donut recipe” you will need a life time to read all the results. The DONUTS come in many different flavours, shapes and sizes, and even more toppings and glazings to decorate them. Now the question is which recipe to choose? Yes all of them are made of the few basic ingredients starting with flour. Which flour? Do you know that there are over 70 (yes SEVENTY) different plain flours divided by protein content, the finest of the flour, etc! Move on to the baking powder and the number is similar – over 70 (known to us at least) different baking powders. How about the eggs – you have the choice of fresh eggs, pasteurized eggs, egg yolks, egg whites, egg powder….. One can really roll their sleeves up and start testing all those varieties and combinations. And yes, you will eventually produce fantastic DONUTS that your customers will love. But how much time will you put down in your business plan for “recipe development”. If the answer is less than a month then you better be prepared for some surprises. It might sound trivial, but it is so very important that you have The Right Ingredients in the right proportions. It took us about six months to choose the correct flour, baking powder, milk powder, etc. Then we had to experiment with the proportions for another six months…. But eventually we produced the Donut Square’s Long Life Donut Mix (LLDM) that is the best tasting donut mix on the market, worldwide. Having made the world’s best testing donut mix, we did not stop there, Long Life Donut Mix (LLDM) has one great unique feature – it has its own Long Life. As most of you that are in the donut business already know only too well, that when you mix your dry mix with the water, your batter has a life of about four hours. After about four hours (sometimes as few as two hours) the shapes of the donuts go strange and uneven because the raising agent has “gassed off”. So you can only mix few kg at a time as you do not want to waste unsold mixture at the end of the day or even after three or four hours. Here at Donut square we said to ourselves: how about if you want to mix once in the morning and then just top up your hopper during the day. Or how about if you mix once on Monday (for example it is your slowest day) and then use it during the week and no more messing about with mixers and washing mixing bowls etc. All you have to do it put it in the fridge or freezer and help yourself when you need some more. That is how exactly we made our LLDM to be – great testing, very competitive price (one of the lowest in the UK market) and long lasting. Please follow this link Long Life Donut Mix (LLDM) to find out about prices, delivery etc. If you want to buy only a small sample of our LLDM, please click here. For all of our customers outside of UK we have developed the LLDM Concentrate. It is the same basic ingredients except the flour (which is quite a large proportion of any Donut mix). The reason is of course to save you money with the transport – after all flour is one of the most easily available raw materials almost in every country in the world. So the cost of shipping then becomes about 2/3 cheaper per kilogram of complete mix, all you have to do is to add your local flour (we are going to give you good advice which flour). There are details about this here LLDM Concentrate. So if you have not tried our DONUTS yet, do not wait anymore. If you have – we’d love to hear your comments. Let us and the rest of our readers know how easy and satisfying it is to offer the BEST TASTING DONUT in the world. Or just give us a call, a tweet, a Facebook message, send us an email with any more questions and we shall be happy to answer.

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