Redipor Prepared Media Distributors Meeting

We were delighted to host our first ever Redipor prepared media distributors meeting at the Cherwell Laboratories headquarters in Bicester UK on 6th February 2018. In recent years, Cherwell Laboratories has signed with a number of distributors throughout Europe to sell Redipor® prepared media. We felt this was an excellent opportunity to bring them all together to inform them of our future plans and to give them the chance to all speak to each other about their experiences selling Redipor® media. Our Irish sales representative, Ritchie Mooney, had warned me that part of hosting a distributors meeting would be playing the role of taxi driver. I found myself driving both to Luton Airport and a couple of Heathrow Terminals to pick our distributors up. We picked up representatives from Italy, Poland, Denmark, Czech Republic, Hungary, Spain and Northern Ireland. If you are wondering, we have a long standing relationship with Davidson and Hardy to distribute Redipor® media in Northern Ireland, going back to the days when we were a very small company. We took them all out for a meal the evening before the meeting which was an excellent ice breaker. We started bright and early the following day with our MD, Andy Whittard, giving the representatives a brief history of the company (I love all the old photos, especially of the original premises - an old greenhouse not far from where we are now based) and our future targets and plans. It is hoped we will expand into more territories soon so watch this space! Following a site tour, which everyone found very interesting as they all got to view the production process from start to finish, Sales Manager, Andrew Barrow, gave a presentation about the range of customers we have, what we sell to them and also our strategy in targeting customers. I learned a great deal, especially the different approaches taken both by our distributors, and also by larger and smaller companies. This is bearing in mind a number of our competitors are large multi-national organisations.

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