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Extreme irony alert

Extreme irony alert
19/06/2018

Although banners (especially ours) are eye-catching and effective, they have one potential drawback. Permanence. If you make a mistake, everyone is going to see it and keep seeing it.

The banner pictured here is a case in point. The Chepstow people made the mistake of celebrating their town’s award of a plastic-free accolade with a banner made of…erm…plastic. Ridicule followed. They attempted to justify the obvious howler by saying that it was single-use plastic they were against, and the banner was the long-lasting, reusable, environmentally friendly kind. But the digital age is also the binary age; everything is either brilliant or terrible. So naturally, that attempt at a subtle, nuanced argument was dismissed out of hand.

For more information follow this link: Extreme irony alert

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