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The Value of Giving Out Promotional USB Drives to Students

The Value of Giving Out Promotional USB Drives to Students
18/09/2014

Students are currently getting ready to go back to school, college and university, providing book companies, supermarkets and shoe stores with the perfect opportunity to market their educational products. Whilst print ads, email offers and flyers are all very well and good, if you want to ensure students choose your brand over your competitors, you need to offer them branded products of value, like promotional USB drives. And which student wouldn’t love a free USB drive?!

Here we will explain The Value of Giving Out Promotional USB Drives to Students.

Why branded USB drives? There are so many different promotional products you could use to advertise your educational books, online tuition courses or school-wear to students – but what will they actually use and enjoy? If you give them a bookmark, it’s likely going to end up in the bin, since most students use e-readers these days in any case. If you give them a key ring, it’ll end up in that drawer everyone has at home full of rubbish they can’t bring themselves to throw away. But if you are savvy and give them a USB drive with your logo printed on it, they will use it again and again, to store their school or college work, music files and photographs.

Providing students with promotional USB drives is an effective way of getting them face to face with your brand name on a daily basis. The more they use their USB stick, the more they will see your branding; and the more they see your brand name, the more likely they are to buy your products and services.

Getting something of value for nothing Students like to feel like they are getting a good deal, so by providing them with promotional USB drives for free, you will essentially be giving them something of value for nothing. A promotional USB drive is a product they will be able to use at school, college or university, so you will be saving them from having to buy something on their back-to-school shopping list. Because you have saved them money and provided them with something of value, they are more likely to favour you over your competitors and will see your products and services as the better choice.

Directing students to your company website Giving students logo USB drives loaded with your website URL is a fantastic way to drive targeted traffic through to your website. People don’t like to have to go out of their way to do something. So if you provide them with a leaflet with your company website on, they are unlikely to visit it. Students are much more likely to visit your e-learning website, stationary store or e-book website if they only have to click on a link provided by the USB.

You could also use your promotional USB drives to provide students with incentives to buy your products or services. For example, you could load the USB drives with unique discount codes and hand them out at university fairs and educational events. Most students are on a tight budget, so by providing them with a discount, you will make your back-to-school products and services way more appealing!

When it comes to marketing your products and services for students, you need to think about the best way to engage with them and show them that you understand their needs. Providing them with promotional USB drives loaded with your company website and discounts is the best way to do this. Not only will you be providing them with a promotional product that they can actually use at school, college or Uni, but you will also be giving them the means to save money on your products or services, making your company the more favourable choice over your competitors.

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