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Branded USB Drives – a Very Sensible Use of a Business Marketing Budget

Branded USB Drives – a Very Sensible Use of a Business Marketing Budget
07/10/2014

If you have just set up a business, it’s likely that your marketing budget will be very small. In order to make sure you generate the best results from your marketing spend, you need to think carefully about the best marketing products and resources for your business.

Whilst TV, radio ads and sponsorships are likely to cost far too much for you to even consider, smaller scale (yet equally effective) marketing products like branded USB drives may be just what you need to kick start your business and get people talking about you.

Improve brand identity

If you are a new brand looking to establish a unique identity and increase visibility, branded USB drives can provide a cost effective solution. Whilst you may think that handing out branded USBs to potential customers would do little in the way of helping you to establish your brand identity, you will be surprised at what these little devices can do!

Gifting our branded USB drives to potential customers will show them that you really care about your brand image. If you didn’t, you’d just be handing out the usual promotional gifts like bookmarks, pens and notepads. Branded USB drives will tell customers that you care about them, and that you are willing to think outside of the box and go beyond their expectations in order to win their loyalty.

If you want to improve brand identity and create a great first impression on prospective customers, investing in branded USBs will be a very sensible use of your marketing budget.

Increase website traffic Not only can branded USB drives be used to familiarise your target audience with your brand name and products, but they can also be used to increase traffic to your website. By simply pre-loading your promotional USBs with an auto-run website link, you will ensure that potential customers are directed to your website as soon as they plug the USB device into their computer. Providing your website offers a great user experience and you will see an increase your conversion rates in no time.

Long product life

One of the reasons why branded USB drives are worth spending a proportion of your marketing budget is the fact they have a very long product life. Unlike other marketing tools like leaflets and promotional products like badges and pens, USB drives have the potential to offer functionality and value to prospective customers for years.

The longer they remain in use, the more chance there is of potential customers buying your products or services, as a result of seeing your branding on their USB drive every day.

Cost effective & excellent ROI

If you are looking for a way to market your products or services cost effectively, branded USB drives provide the perfect solution. Whether you have just started your business or have been established for years, you can have branded USB drives designed and produced to suit your budget.

Not only is it cheaper for you to invest in branded USB drives than TV, radio and newspaper adverts, but they also have the potential to generate a better return on investment. Whereas TV and radio ads are often shown and then forgotten, as they provide very little in the way of value to your target audience, branded USB drives “stick” around for longer – and actually serve a purpose!

Providing your customers with a promotional product they can actually use, will ensure they come into contact with your brand name frequently, which will increase the chance of them buying your products and services.

Whilst having a small marketing budget means that you need to make every penny count, it doesn’t mean you can’t generate fantastic results. Simply investing in cost effective marketing products, like branded USB drives can help to raise your profile, build customer loyalty and increase sales; all of which are essential to the future success of your business. Get in touch with BabyUSB to find out more!

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