Creating A Uniform Brand Across DPD Groups Vehicle Fleet

Creating A Uniform Brand Across DPD Groups Vehicle Fleet DPD Group is one of the fastest-growing and innovative parcel delivery service providers in the world. Its businesses were previously a mix of uncoordinated brands across its operating network in various countries. After various acquisitions and mergers in the last 25 years, the time came for consolidation. We first started working with DPD in the UK back in 2012, when we helped it address major performance issues and material failures on its vehicle livery, which was the result of an incorrect specification. This issue was doing nothing for the reputation of a business trying to increase its market share in the UK. After successfully addressing these problems and supply the correct vehicle graphics for the job along with accident damage replacement parts servicing, we began to help DPD parent company (then branded GeoPost) with the project to bring clarity and unification to its European businesses. We were on hand to provide our expertise in the development of a global material specification and rollout of the UK fleet rebrand project.

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