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Improving Your Core Web Vitals Ahead Of Google’s Page Experience Update (Checklist)

Improving Your Core Web Vitals Ahead Of Google’s Page Experience Update (Checklist)
29/03/2021

Website owners beware, Google is raising the standard for what it expects of websites appearing in its search results. In short, if your website doesn’t meet Google’s new benchmark for site performance your organic traffic is about to nosedive. The new changes are being introduced in June’s upcoming algorithm update, which is being referred to in the SEO community as the ‘Page Experience Update’. This update is part of Google’s drive to improve the functionality and user engagement across the web, it wants to keep the searcher as happy as possible since they are the bedrock of Google’s business model. Sites that don’t meet Google’s requirements will tumble down the rankings, but websites that heed the warning can gain the first mover advantage to steal their competitor’s traffic. The opportunity here is huge! To take advantage, you need to make sure that your website is operating at maximum capacity before the algorithm update arrives in a few short weeks. To help you get ahead of things, we’ve created the below checklist of website functionality tasks that Google is going to be taking a much closer look at. Take care of all the things on this list and you’ll be in an excellent position to grow your organic traffic: • Page loading speed below 2.5 seconds • Minimal content layout shifts on load • Your website is 100% mobile responsive • Site is running HTTPS • Safe browsing (non-intrusive ads or dangerous on-page elements) If you’re not sure how to implement any (or all) of the things on this list, reach out to Atomic and we’ll happily optimize your website so it passes the page experience update and gets more visitors to your site.

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