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The importance of retail store design in an e-commerce world

The importance of retail store design in an e-commerce world
16/02/2017

Author: Sue Witkowski, Marketing services manager

5th Dec 2016

Tablets are becoming more powerful, TVs are becoming more advanced and we are able to access a myriad of applications straight from our mobile phone. In a world where the easiest way to communicate with a target market is through a smart device and everything can be seen in high definition from the comfort of our own home, good retail store design is now more important than ever.

The number of consumers heading to e-commerce sites to buy their products has risen significantly over the past few years. This has put additional strain on the high street stores who are struggling to encourage their customers through the door to buy.

What is involved? How a shop’s front window and interior are designed have the power to engage and encourage consumers in a way which smart devices cannot - with a personal connection and a positive shopping experience. It’s no longer just about simply selling the products; design is there to intrigue and inform.

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