Unlocking Hidden Potential with Smart Storage

   Unlocking Hidden Potential with Smart Storage

The world is constantly evolving around us, and we know that our homes are no exception. As we move through life, we will find our homes changing with us, whether it means our design scheme tones down as we get older or perhaps, with children, we find our small piles of stuff growing into mountains. We understand that finding the perfect storage solution can be tricky, whether the space you live in is smaller than others or you simply need more storage space without compromising on the natural flow of your life.

This is what happened to Paul and Clodagh Jacob, whose two daughters began to ‘follow in their mother’s footsteps – developing a keen interest in footwear’. Both qualified engineers, the husband and wife team set about developing their own discrete storage solution to help them tackle their ‘shoe crisis’.

Following an investment from businesswoman Norah Casey on Ireland’s Dragon’s Den, Paul and Clodagh’s company, Clever Closet, has had its products featured on several home renovation programmes, including ITV’s 60 Minute Makeover with Peter Andre and Channel 4’s Double Your Home for Half the Money with Sarah Beeny. Beeny, who is renowned and respected within the industry, claims that ‘Clever Closet are [the show’s] go-to company for storage solutions’, giving them her firm stamp of approval.

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