Reach and Influence

You may have improved your SEO by trying to get links from as many domains as possible in the hope of maximising your overall rankings. However, you have not seen a difference. Instead, you need to build an audience for your content and show why you are a publisher of valuable content. Now is the time to focus on reach and influence, so that you can see the results this year.

Build Relationships

Instead of trying to get many different domains to link to your content, you need to cut through and get the links that truly matter. Build relationships with relevant bloggers, influencers and people in the media so they can showcase your to their audiences. In turn, you need to support them as much as they support you.The engagement with them helps reinforce the quality and value of what you do online.

Target Audience

Really take the time to look at who your target audience is, and what they react too. If you do not do this, then you are effectively writing content for no one. Next, target the places where your audience goes on the internet. This is one of the most powerful ways to increase both your audience and loyalty. By creating useful content in the right places, this helps build a direct audience.

Social Media

Many businesses view social media very tactically, by only publishing business messages and boring content. Create fun content that followers can get involved with, which they can share, and reach bigger audiences. Get people to connect with your business via social media, as this can help engagement.

Blogging and SEO

Having a blog on your website is not only a great way to show off what your business has been up too recently, but also boosts your SEO and attracts organic traffic to your site, which search engines will pick up on. Here are some tips to really optimise your blog in terms of SEO.

  1. Fresh Content – Google and other search engines will give way to content that is new and fresh instead of dated content. A blog is the perfect way to keep your site fresh, and will keep reappearing in the search engine results, which keeps customers coming back to your site.
  2. Keyword Targeting – Without keywords, there would be no traffic coming to your site. By subtly placing keywords throughout your blog posts, it can create a page reporting strategy as well as naturally incorporating them throughout your blog.
  3. Backlinks – If a site has no backlinks, then search engines will pick this up and assume the site is no good. A blog offers a link for users to share, either on social media or elsewhere. You will create your own backlinks by sharing your post on your social media websites.
  4. Increases Leads – The more pages a site has, the more leads it will generate, so by having a regular blog, it can really help the business.
  5. Internal Linking – Link certain aspects of your blog posts to related pages on your website. This can help search engines understand a bit better what’s on your site.
  6. Personality – By having a blog, it can really help give the business a bit of individuality and help customers learn a bit more about the staff and backbone of the business, and help build a relationship.