Top 10 SEO Tips to Boost Your Website Rankings

 

Lifting your search engine rankings can seem like an impossible task but with these ten SEO tips that you can put into practice you can give your efforts a boost.

1. Pick Good Keywords – When picking out your keywords you need to be sure that people are actually searching the term, there are free tools you can use to assess this. Ideally you should keep your keywords list limited as the more you have the less resources you’ll be able to dedicate to each one.

2. Use Your Keywords – While you don’t want to ‘keyword stuff’ and make content unreadable you do need to use your keywords. Be sure to add them to your page title, headers, tags and within the post.

3. Write Great Content – Great content isn’t only shareable and interesting for your clients it helps with SEO too. You need to include your keywords in the content but make sure it’s still readable and be aware that overusing keywords can actually have a negative impact on your SEO.

4. Provide Long Pieces of Content – Not all of your pieces of content need to be long but copy that is more than 1,000 words suggests that the post is in-depth and offers insight to readers, which search engines like Google rank highly.

5. Research Your Competitors – Understanding what your competitors are doing can give you an edge. Analyse what keywords they’re using, the quality and quantity of links and their content to see how you can improve on their offering.

6. Refresh Your Meta Data – Optimise you meta description and tags to improve SEO. You need to use your keywords but at the same time make it clear what your business does in a way that is readable.

7. Optimise For Mobile – The mobile market is growing and ensuring your website is optimised for mobile users can help push you up the search engine rankings, plus more customers will be able to access your site.

8. Add Internal Links – Be sure to add internal links between the different pages on your website as this helps to signal important content. If you haven’t linked internally it’s simple to go back through your content and create some between relevant pages.

9. Link to Authority Sites – Providing links to authoritative sites indicates that your information is more reliable. For instance, you can cite some research or statistics in a blog post link to where the information comes from to provide more information.

10. Get External Links – External links to your website are important for SEO as search engines consider this in their algorithms to determine how good a post is. It can be difficult to link build but it’s well worth the effort.