Benefits of Business Online Reviews

When looking at products on a website, it is always helpful to read online reviews before making a purchase, however big or small. Even if you provide a service and not products, it is still useful to see how were perceived by your customers. It is said that 63% of customers are more likely to make a purchase from a site which has user reviews(iPerceptions, 2011), making it an invaluable resource. Here’s some more reasons why reviews can benefit your business:

  1. New Function on Site: There are new technologies you can employ on your site that can enable users to leave reviews of products, which owners can then reply back too that can help build relationships.
  2. Get Confidence From Your Visitors– When you receive honest feedback from customers, then visitors to your site will feel confident with the service they get when ordering from you.
  3. Creates new Content: Reviews are essentially guest content, which is invaluable to your site. It makes the site useful to customers, and starts to make your site stand out.
  4. Free Advertising– Each review is a form of free advertising, given to you by the customer. By searching for a product, your business will appear with the review, giving potential customers exposure to your business and increasing awareness of who you are.
  5. Increased CTR– IfIf review content is correctly formatted, then this can help increase the CTR from search engine results pages.
  6. Suggestions– on the off chance you don’t receive the feedback you were hoping for, then turn it into a positive. Analyse the criticism and use this to build upon your business, as it may bring more business ideas and custom.
  7. Build a Relationship With Your Customers– By taking the time out of your day to reply to the reviews, then it can help build a good rapport with your customers. By giving a personal response, it can help customers learn about the person behind the business.
  8.  Reviews are More Trusted – A survey of US Internet users saw that reviews are 12 times more trusted than descriptions that come from manufacturers.
  9. Use Reviews via PPC– Show off your ratings that your customers have left you by placing them in your PPC ads to help give you the edge over your competitors.
  10. Repost Reviews on Social Media– By sharing the comments and reviews you receive on social media, it helps to spread awareness of your business and how well you are doing, showcasing your business to the world.