Is social media important to your business?

Why use social media?

Social media is the fastest way of reaching your customer base, social networking is such that the number of worldwide users is expected to reach some 2.95 billion by 2020, and if you use it correctly you could find it promoting your business long after your blog of post has gone live.

The Rule of seven

From its roots in early marketing the rule of seven has since translated to the modern age of marketing through social media. According to the Rule, only one in seven of your posts will promote your business. That doesn’t mean you shouldn’t be promoting your business with the other posts but you need to make sure you pair them with useful content that draws the attention of the reader.

Social media affords businesses the opportunity to communicate with your customer more than 7 times every day! And it’s easily done by sharing useful content and interacting with customers and prospects. You can then convert some fans into customers.

How many times has an advert stuck in your head because it’s clever or funny, bear that in mind when you are preparing to post a blog or news item to your social media account.

Using social media to promote your business like Facebook and Twitter or Linkedin is one of the best ways to reach your customers after all most of them will have at least one of the popular social media sites

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What do we do, and what can we do for you?

Find the Needle have been listing businesses for over thirteen years, all the while growing with the times. We have links to all the popular social media sites on our listings and we can link a business Facebook and Twitter account into your listing so you can see your posts live on the listing.

At Find the Needle  we are also very proactive with our posts to social media as we find what better way to shout about your achievements than to tell our followers, and we have many. If we do an update for you or you have something special to promote we will do it for you.

Don’t do the whole social media thing! No problem. At Find the Needle we can also add your own videos from your website to our YouTube channel so they can then be added to your listing. If you are still in the dark about blogs and tweets or what to do with the whole social media side of things, we can even help you set up your own YouTube, Facebook, Twitter or Linkedin and get you out there interacting with millions of potential clients and customers.

 

 

Getting A More Secure Internet?

What’s all the fuss about?

As announced in early September, Google are pushing security through their chrome browser and search algorithm with HTTPS.

According to Google:

“Beginning in January 2017 (Chrome 56), we’ll mark HTTP pages that collect passwords or credit cards as non-secure, as part of a long-term plan to mark all HTTP sites as non-secure.”

Google have been trying to get people using HTTPS for a while now. They have been telling us since 2014 that if given a choice between a website that uses HTTPS and one that doesn’t they will rank the one with HTTPS higher in the search results. So using HTTPS should give websites a higher ranking. This has encouraged many businesses to use HTTPS, Google are now trying to force it on people by issuing warnings through their Chrome browser.

HTTPS will give your site more security if you have sign in areas or e -commerce. An easy way to check the status of your website is to just take a look at the address bar, if your website has HTTPS you should see that part of the address is green and says HTTPS as illustrated in the picture below:

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So why are we telling you about it.

The Google Analytics Referrals report is very straightforward. It will list all traffic that has come to your site from:

Non-search engine websites

Links to your site in which referral was not overwritten as the campaign source

Sadly, some of your referral traffic might be missing from your Referrals report, and this could have an impact on your numbers and ability to optimize based on referrals, it is important to know how your referral information is affected. Google Analytics will populate your Referral report based on referral information in the HTTP header.

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What if the referral information is missing from the page request? This is actually the case for default HTTPS-to-HTTP (secure-to-non-secure) links.

If the pages on your website are only accessed through HTTPS protocol, you won’t be losing any referral info, since referral loss can happen when the visitor comes from an HTTPS page, not to an HTTPS page. If, on the other hand, your pages are accessed through http, you can quickly survey the number of the secure inbound links by performing a Google search  which will show inbound links to your domain that contain HTTPS.

What can you do about it?

As of January 2017 Find the Needle are 100% secure. We have thousands of listings that are now covered by HTTPS. Take a look at what we can do for you here at:

https://www.findtheneedle.co.uk/

All the business listings we build at Find the Needle are HTTPS secure immediately. We are more than happy to give you advice on how you can make your own website secure using the new HTTPS web link, or even improve your ranking in Google using our expertise in search engine optimization.

Reach and Influence

You may have improved your SEO by trying to get links from as many domains as possible in the hope of maximising your overall rankings. However, you have not seen a difference. Instead, you need to build an audience for your content and show why you are a publisher of valuable content. Now is the time to focus on reach and influence, so that you can see the results this year.

Build Relationships

Instead of trying to get many different domains to link to your content, you need to cut through and get the links that truly matter. Build relationships with relevant bloggers, influencers and people in the media so they can showcase your to their audiences. In turn, you need to support them as much as they support you.The engagement with them helps reinforce the quality and value of what you do online.

Target Audience

Really take the time to look at who your target audience is, and what they react too. If you do not do this, then you are effectively writing content for no one. Next, target the places where your audience goes on the internet. This is one of the most powerful ways to increase both your audience and loyalty. By creating useful content in the right places, this helps build a direct audience.

Social Media

Many businesses view social media very tactically, by only publishing business messages and boring content. Create fun content that followers can get involved with, which they can share, and reach bigger audiences. Get people to connect with your business via social media, as this can help engagement.