SEO Trends For 2017

As 2016 is about to finish, it is now time to look forward to 2017, and what SEO trends you and your business should look at implementing to stay ahead of the game.

SEO Trends

  1. AMPS – Many SEO blogs are reporting that this is the most important trend to get your head around. Accelerated Mobile Pages (AMPs) are an open-source protocol that allows webmasters to create pages that load instantly on mobile devices. Google is already starting to give priority to these sites by showing an small icon showing their AMP status.
  2. User Experience Optimization – Google will start to favour pages that offer a better user experience, especially on mobile devices.
  3. Quality Content – There is going to be a difference in how search engines look at content. Instead of looking a what you write, they will look at what has actually been written, and how valuable it is.
  4. Personal Branding – You may have established your business branding, but what about your personal branding? Let your audience know he person behind the business. This works extremely well with bloggers and YouTubers, and is now time for business leaders to take the spotlight.
  5. Voice Search – With many devices offering voice recognition, it is now time for search engines to adapt this and offer voice searches.
  6. Social Content – People are tending to favour a businesses social content, so it is worth investing time in your social media SEO.

Top Copywriting Mistakes

Whether it is social media, a press release or a blog post, it seems that everyday you can be surrounded by copywriting. This is very important to get right, as it is interaction with your consumer.  You have to convince your audience what you will provide them with, and why they should stick with you.

However, there are some common mistakes that copywriters often make. We have compiled a list, so you don’t make them.

Top Copywriting Mistakes

Headline – If your headline doesn’t catch people’s attention, then who’s going to read it? Write the headline last, so you can really sum up what you’ve written, instead of something vague and uninteresting.

Grammar – This points directly at exclamation points. Putting too many can put readers off. Enthusiasm is great, but don’t let it get too much for your readers.

No Subheadings – If you publish something online with no headings or breaks, this will immediately make readers switch off. If readers can scan through and find an interesting point under a subheading and it create interest, then you’ve done your job.

Difficult Language – You need to explain your point in the most simple terms. You need to deliver information to people as quickly and effectively as possible, without confusing readers.

Long Sentences – No one wants to read long, rambly sentences. Get straight to the point, as this can show bad grammar.

Being Too Formal – Don’t be too formal with your words, but at the same time, don’t become too chatty. Stick with correct grammar and formatting, and use some power verbs to get your point across quickly.

Adjectives – If you over describe something, then your readers may think you are trying to overcompensate something. Show off what you are trying to say via imagery, as this will help keep the interest.

Connecting With Audience – If you don’t write for your audience, then who are you writing for exactly? You need to engage with your target audience and get to know them.

Have a Clear Call to Action – Everything has a purpose, and your copy needs to have a clear action. If you are promoting a new product, then point the reader where to buy the product. Don’t tell them to follow your social media at the same time. Make it very clear what you want the reader to do and don’t offer anything else.

No Proof Reading – If you post something without reading it, this can proof deadly. Read your copy one, two, even three times to make sure it is perfect.

Tips For a Better Website

It’s very easy for things to become outdated very quickly in today’s society.  Building a website can take a lot of time and money, and you want something that will stand the test of time. However, instead of spending precious time doing a complete overhaul, there are a few things to keep your website fresh and exciting.

Tips
  • Mobile Friendly – This is perhaps the most important. Many of your web inquiries may come from mobile searches. It is very important for your mobile to be optimized for a small screen, as well as a desktop.
  • Add Testimonials – These do not need to be very long, but it can offer potential customers or clients a snapshot into what your business is truly like.
  • About Us – Make it personal, by having a picture and bio about your team. This will show off your brands personality, and help customers understand a bit more about who they are talking too.
  • Visuals – Make your website interesting and use plenty of visuals. If a customer sees a plain block of text, they are not going to read it. If there’s pictures of recent projects, or products, then this makes what you have to say a whole lot more interesting.
  • Call To Action – Make sure that on every single page there is a call to action. Whether it is to buy a product, sign up to the newsletter, or to just get in touch, make it a very simple process.
  • Contact Details – How many times have you gone on a website to then get lost when trying to find the contact information? Make it so easy by having a phone number or email on the homepage, and an easy to find contact page.
  • Menu – Take a look at your navigation menu. If you have more than what you need on it, then get rid of it all and stick to the basics. A clean menu means customers will easily find what they need.
  • Branding – If your website is different to your other social media platforms, then change this. This creates brand awareness which is very important.
  • Directions – Show your customers how to find you. This makes your company personal, and shows customers that you care.
  • Layout – Choose a clean, readable font that users across all devices can read. If a site looks messy, then people are more likely to leave.

Email Marketing

With blogs, social media and other marketing strategies, email has been knocked down the list when interacting with clients. Email marketing is a great platform to promote your business to existing and prospective clients. If you aren’t already using it, then we have created a list of reasons why you should.

Benefits of Email Marketing

 

  • Cheap Form of Marketing – Compared to other marketing strategies, email marketing doesn’t require a lot of investment when it comes to cost.
  • Reach Mobile Users – The majority of people have email integrated on their mobiles. This means they are bound to receive and look at your email more instantly. If they are interested in what you have to say, then they are more likely to take action. This is different to just scanning it and forgetting about it on a computer.
  • Generate Leads – You don’t just have to send emails to your current client database, but send it to potential clients who will see your email and potentially be interested in your products or services, and it helps getting your name out there.
  • Distribution Platforms – There are many websites and distribution platforms that can help you make email marketing as easy as possible. You can create specific lists, tailor messages specific to each audience and add in logos and hyperlinks. Most of these sites have a low price point so the return on investment can outperform other marketing strategies.
  • Reach Anyone in The World – With email, you can reach anyone in the world if you need too. So if you have a campaign in a specific country, then you can specifically target that country.
  • Integrate With Other Marketing Strategies – You can combine social media or your blog with your email marketing, so it all ties in. If you have a big sale coming up, then write a blog post, share it on social media and send out an email to really get your message across.
  • Discounts – To get people signed up to your emails, why not offer a discount? However big or small, it builds up interest and will make the customer feel valued.