Why Content Matters

Using the internet in the right way is now more important than ever. Your business needs to stand out from competitors, so this means that your business needs good content. Without good, quality content, your business could be losing valuable customers.

If the content that you provide is quantity over quality, then you need to change it. People have come to you for a reason, so give it to them.You need to resonate with your target audience in everything you do. Tailor your content, so you can really connect with your preferred audiences.

Target your audience with content that they actually want. If you produce the same content day in, day out then they will lose interest. Come up with innovative and entertaining pieces that they are more likely going to share.

By providing fresh, up to date content then this will resonate well with Google and other search engines. They will give you good search rankings which is good for any business!

If you are posting useful, reliable information then people are more likely to revisit your site. You’ll be building interest among visitors who will in turn listen to you are value your opinion. By creating a backlog of quality content in a certain area, then customers will trust you.

Social media is great in terms of content. By posting short updates about your business, it can keep customers interested. You can also interact with your followers and create a personality for your brand. By having a personality, then your brand will become more memorable.

Your businesses blog is one of the main ways to drive traffic to your products or services. By supplying your blog with rich content with keywords specific to your business and adding (organic) internal links to other pages on your site this can improve SEO. By providing fresh and creative content on a blog is not only free, but gives you something to promote on social media, so a win win.

 

Social Media Tips For Christmas

By now, you and your business should be in the Christmas spirit. Your business should of already planned for Christmas, but there may have been something left off the list. Social media for any business is crucial in today’s market, especially around the festive period. Social media can not only help promote your business and engage customers but can help increase sales. By using a range of platforms you can reach a range of audiences anywhere in the world at a click of a button. Take a look at our tips below on how using social media can really help you around the Christmas.

Social Media Christmas Tips

  • Utilise All Channels – Different audiences use different social media platforms, so do some research into what audience uses what and which ones are appropriate for your audience. For example, Instagram is hugely popular with a younger audience, whereas only 7% of over 50’s use this platform.
  • Customise Themes – Get into the Christmas spirit and make cover photos and platforms ready for Christmas. Make sure that the photos relate to your business and audience and make it similar across all platforms as it shows you are organised and on the ball.
  • Promotions – Christmas is the perfect time to give back. Share this time by rewarding your loyal customers with deals and discounts, and get creative! If you offer something a little different to your competitors, then customers will remember this. Promote this on Social Media to create interest.
  • Hashtags – Create a hashtag specific to your business, and ask your followers questions that can reply with the hashtag. This will create interest and will link back to your business.
  • Plan – Schedule tweets ahead so you don’t need to panic or worry about getting a tweet up in time. There are many different social media scheduling sites to help you keep organised such as Hootsuite.
  • Competitions– You can a competition on Twitter and Facebook relating to Christmas. The prize could be a discount, giftcard or something else relating to your business.
  • Tips – Everyone will be looking for some Christmas hacks, so why not share a few to give your customers that helping hand?

Building Brand Loyalty

Brand loyalty is a very important factor for any business, big or small. With thousands of businesses wanting recognition, it is important to keep customers coming back to you. New customers are important, but you must not forget about the existing customers who continue to come back to your business.

A powerful brand with a loyal consumer audience behind it can withstand any situation thrown at it. Brand loyalty and trust can result in long term business success. So how can you hold onto your customers?

Brand Loyalty Tips

Engage – Interact with your customers as much as you can, whether through email newsletters or social media. By giving updates of the business, then customers will more involved in the company.

Feedback – Don’t be afraid to ask for feedback. Good or bad, it will still help you improve and will make your customers feel valued if they see you using their feedback.

Quality – By keeping products or services at a high level,people will return if they see that you have a certain reputation in your industry.

Special Offers – If your customer is loyal, then why not reward them? Birthday discounts, member discounts, special offers are all ways to keep customers feeling valued and give a good experience.

Customer Service – If you don’t offer every customer a high level of customer service, then they will have no need to return. Every customer is just as important as the last. If you offer something special in terms of service, then they are more likely to return.

Relevant – Stay on top of your game, check what your competitors are offering their customers, and see what you can offer yours.

Create a Community – Start a conversation on social media, and build up your followers. This will encourage user-generated content and will personalise your business.

Promote Values – If your business stands for something, then shout about it. People are bound to connect with your values and create an emotional connection.

Blogging and SEO

Having a blog on your website is not only a great way to show off what your business has been up too recently, but also boosts your SEO and attracts organic traffic to your site, which search engines will pick up on. Here are some tips to really optimise your blog in terms of SEO.

  1. Fresh Content – Google and other search engines will give way to content that is new and fresh instead of dated content. A blog is the perfect way to keep your site fresh, and will keep reappearing in the search engine results, which keeps customers coming back to your site.
  2. Keyword Targeting – Without keywords, there would be no traffic coming to your site. By subtly placing keywords throughout your blog posts, it can create a page reporting strategy as well as naturally incorporating them throughout your blog.
  3. Backlinks – If a site has no backlinks, then search engines will pick this up and assume the site is no good. A blog offers a link for users to share, either on social media or elsewhere. You will create your own backlinks by sharing your post on your social media websites.
  4. Increases Leads – The more pages a site has, the more leads it will generate, so by having a regular blog, it can really help the business.
  5. Internal Linking – Link certain aspects of your blog posts to related pages on your website. This can help search engines understand a bit better what’s on your site.
  6. Personality – By having a blog, it can really help give the business a bit of individuality and help customers learn a bit more about the staff and backbone of the business, and help build a relationship.

Building Your Business on Social Media

One of our recent posts was on social media marketing, and if you have followed those tips, we hope it has made a difference. This blog post is a few tips on how to increase your brand awareness on social media, so you don’t get lost amongst your competitors.

Pick The Perfect Platform – Choose the platform that can showcase your business the best, as well as speak to your customers well.

Visuals – If you have accounts on a few social media platforms then make sure that they tie in, whether it is through images, content or colour scheme. By doing this, it makes your business consistent, organised and more people will recognise your company no matter what platform they use.

Have a Personality – Let your company’s personality shine through your posts. If your business is all about being upbeat and fun, then reflect this in your content! If you don’t know where to start, then think about what message you are trying to convey to your customers as well as what your audience is, and make sure it is authentic.

Create Great Content – By creating memorable content that your audience can share, it can bring traffic to your site, and build visibility and a reputation.

Use Your Bio – Don’t let this valuable space go to waste. Tell visitors to your site who you are and what you do, and why they should pick you – and be creative!

Engage – By engaging with Tweets, Facebook posts, and Instagram photos that you receive, it helps make your brand individualistic and personal. Connect with other similar brands to reflect on what they do on social media.

Be Consistent – If all your accounts are posting different things on different platforms, this not only confuses the customer, but makes your business look unorganised. Similar to your visuals, keep your content under the same bracket, but cater to the different markets on the different platforms, to engage different audiences.

Share Your Page to Clients – By providing links to your social media accounts within your email signature, it can connect you and your clients in an instant, and promote your business in a discreet manner.