Why use Find the Needle?

A question we are often asked by prospective new members of the Find the Needle Trade website is “Why should we become members?” The answer is in fact multi-layered.

We are one of the highest ranked of all the UK trade directories. So naturally displaying all your products and/or services on such an engine would be smart and, from a marketing standpoint, wise.

You need to imagine your website as having an audience. If your SEO is healthy and your marketing plan smart then your audience should be large and targeted for your industry sector. Find the Needle opens your company up to an audience you would otherwise have no access to. It has taken fifteen years to build a database that appeals to the entire B2B market in the UK.

The highest number of new and unique visitors per day use Find the Needle to source Products and Services in your sector. The question should really be “How can we afford not to be listed on Find the Needle?”.

Secondary benefits are many, but the main two are ‘SEO’ and ‘Google exposure’.

SEO (search engine optimisation) is a very broad term, meaning how well your own website is geared towards performing in the search engines (Google etc.) and opinions vary greatly from SEO specialist to SEO specialist.

Where Find the Needle truly, and unequivocally, helps is with Backlinks. As much as Backlinks perhaps don’t hold the same level of importance as in the Pre Penguin and Panda Google update world, they are still an extremely important part of how Google will judge your own websites power on the web and performance within it’s own algorithms and results.

We build backlinks of high value with every page we build within your listing. Within months you will find that Find the Needle is highly likely to be comfortably within the top 3 backlink providers that your website has globally. And as a result this will improve your SEO rank within Googles. All our content has a high trust-flow rank and is unique in nature.

Google Exposure is really an obvious benefit. A trade directory with the power of Find the Needle will often be an extremely effective method of gaining page one results in Google for keywords important to your business that were proving elusive for your own website. We allow the client to add  unlimited products and/or services to each section of their listing.

Whilst we are at the mercy of Google algorithms as much as anybody else, we have years of experience in building listings that are effective within Google and provide stunning exposure for relative search results for our clients.

So to conclude. “Why use Find the Needle?” I would suggest you become a member for 12 months and let the results answer that question for you. We are confident in becoming not just an extremely beneficial media partner for you, but indeed your number one external marketing lead source in the UK.

Read all about it “GET YOUR SOCIAL MEDIA HERE.”

 

We now offer a comprehensive social media service to all our Find the needle advertisers. We will either set up new or access existing accounts. Then run all of your social media – Twitter, Facebook Linked Googleplus YouTube etc and post regular updates, content and articles tailored to your company on your behalf. Contacting you by phone or email either monthly or quarterly to find out what we should be shouting about on your behalf. Speak to your account manager today on 01279 461900 or email us for more information on pricing.

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People view Twitter and Facebook as social networks, not marketing tools. As such they’re less likely to see your post as an advert and will be more likely to pay attention to what you have to say.

At Find the needle we have come full circle. The World Wide Web has never been so interconnected as it is today and the businesses that take advantage of social media as an advertising and promotion tool are the ones that are pulling ahead. With google changing the way that sites are ranked, most recently by warning all non secure websites that use login pages or e-commerce that they are no longer secure unless they move over to a secure web address. Following on from my previous blog:

“If you are still in the dark about blogs and tweets or what to do with the whole social media side of things, we can even help you setup your own YouTube, Facebook, Twitter or Linkedin and get you out there interacting with millions of potential clients and customers.”

                                                                 From our Blog (Is social media important to your business?)

The benefits of having your business in the social media limelight are many. If you have a dedicated team that are monitoring responses you can highlight certain areas that you may be lacking, your user base can feed back to you. If there’s a problem with one of your products or services, you want to know about it immediately. With the feedback you get in the process of social media marketing, you’ll be the first to know when there are issues – and you can take steps to resolve them right away.

While you are engaging in the process of marketing with your social media you’ll probably join a ton of groups related to your business, by posting links in these groups, you’ll help to  influence customers to check out your site. Which leads me onto my final point. There are customers out there that you will reach with social media that you may not have reached before. If you are using these tools right you can increase your customer base and start growing them for the future.

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This shows the number of social media users worldwide from 2010 to 2016 with projections until 2020. In 2018, it is estimated that there will be around 2.67 billion social media users around the globe, up from 1.91 billion in 2014.

So don’t wait. Speak to your account manager today on 01279 461900 or email us for more information on pricing, and if you don’t have a listing with us register with us for free and let us show you how we can grow your online presence.

Is social media important to your business?

Why use social media?

Social media is the fastest way of reaching your customer base, social networking is such that the number of worldwide users is expected to reach some 2.95 billion by 2020, and if you use it correctly you could find it promoting your business long after your blog of post has gone live.

The Rule of seven

From its roots in early marketing the rule of seven has since translated to the modern age of marketing through social media. According to the Rule, only one in seven of your posts will promote your business. That doesn’t mean you shouldn’t be promoting your business with the other posts but you need to make sure you pair them with useful content that draws the attention of the reader.

Social media affords businesses the opportunity to communicate with your customer more than 7 times every day! And it’s easily done by sharing useful content and interacting with customers and prospects. You can then convert some fans into customers.

How many times has an advert stuck in your head because it’s clever or funny, bear that in mind when you are preparing to post a blog or news item to your social media account.

Using social media to promote your business like Facebook and Twitter or Linkedin is one of the best ways to reach your customers after all most of them will have at least one of the popular social media sites

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What do we do, and what can we do for you?

Find the Needle have been listing businesses for over thirteen years, all the while growing with the times. We have links to all the popular social media sites on our listings and we can link a business Facebook and Twitter account into your listing so you can see your posts live on the listing.

At Find the Needle  we are also very proactive with our posts to social media as we find what better way to shout about your achievements than to tell our followers, and we have many. If we do an update for you or you have something special to promote we will do it for you.

Don’t do the whole social media thing! No problem. At Find the Needle we can also add your own videos from your website to our YouTube channel so they can then be added to your listing. If you are still in the dark about blogs and tweets or what to do with the whole social media side of things, we can even help you set up your own YouTube, Facebook, Twitter or Linkedin and get you out there interacting with millions of potential clients and customers.

 

 

Getting A More Secure Internet?

What’s all the fuss about?

As announced in early September, Google are pushing security through their chrome browser and search algorithm with HTTPS.

According to Google:

“Beginning in January 2017 (Chrome 56), we’ll mark HTTP pages that collect passwords or credit cards as non-secure, as part of a long-term plan to mark all HTTP sites as non-secure.”

Google have been trying to get people using HTTPS for a while now. They have been telling us since 2014 that if given a choice between a website that uses HTTPS and one that doesn’t they will rank the one with HTTPS higher in the search results. So using HTTPS should give websites a higher ranking. This has encouraged many businesses to use HTTPS, Google are now trying to force it on people by issuing warnings through their Chrome browser.

HTTPS will give your site more security if you have sign in areas or e -commerce. An easy way to check the status of your website is to just take a look at the address bar, if your website has HTTPS you should see that part of the address is green and says HTTPS as illustrated in the picture below:

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So why are we telling you about it.

The Google Analytics Referrals report is very straightforward. It will list all traffic that has come to your site from:

Non-search engine websites

Links to your site in which referral was not overwritten as the campaign source

Sadly, some of your referral traffic might be missing from your Referrals report, and this could have an impact on your numbers and ability to optimize based on referrals, it is important to know how your referral information is affected. Google Analytics will populate your Referral report based on referral information in the HTTP header.

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What if the referral information is missing from the page request? This is actually the case for default HTTPS-to-HTTP (secure-to-non-secure) links.

If the pages on your website are only accessed through HTTPS protocol, you won’t be losing any referral info, since referral loss can happen when the visitor comes from an HTTPS page, not to an HTTPS page. If, on the other hand, your pages are accessed through http, you can quickly survey the number of the secure inbound links by performing a Google search  which will show inbound links to your domain that contain HTTPS.

What can you do about it?

As of January 2017 Find the Needle are 100% secure. We have thousands of listings that are now covered by HTTPS. Take a look at what we can do for you here at:

https://www.findtheneedle.co.uk/

All the business listings we build at Find the Needle are HTTPS secure immediately. We are more than happy to give you advice on how you can make your own website secure using the new HTTPS web link, or even improve your ranking in Google using our expertise in search engine optimization.

Reach and Influence

You may have improved your SEO by trying to get links from as many domains as possible in the hope of maximising your overall rankings. However, you have not seen a difference. Instead, you need to build an audience for your content and show why you are a publisher of valuable content. Now is the time to focus on reach and influence, so that you can see the results this year.

Build Relationships

Instead of trying to get many different domains to link to your content, you need to cut through and get the links that truly matter. Build relationships with relevant bloggers, influencers and people in the media so they can showcase your to their audiences. In turn, you need to support them as much as they support you.The engagement with them helps reinforce the quality and value of what you do online.

Target Audience

Really take the time to look at who your target audience is, and what they react too. If you do not do this, then you are effectively writing content for no one. Next, target the places where your audience goes on the internet. This is one of the most powerful ways to increase both your audience and loyalty. By creating useful content in the right places, this helps build a direct audience.

Social Media

Many businesses view social media very tactically, by only publishing business messages and boring content. Create fun content that followers can get involved with, which they can share, and reach bigger audiences. Get people to connect with your business via social media, as this can help engagement.

SEO Trends For 2017

As 2016 is about to finish, it is now time to look forward to 2017, and what SEO trends you and your business should look at implementing to stay ahead of the game.

SEO Trends

  1. AMPS – Many SEO blogs are reporting that this is the most important trend to get your head around. Accelerated Mobile Pages (AMPs) are an open-source protocol that allows webmasters to create pages that load instantly on mobile devices. Google is already starting to give priority to these sites by showing an small icon showing their AMP status.
  2. User Experience Optimization – Google will start to favour pages that offer a better user experience, especially on mobile devices.
  3. Quality Content – There is going to be a difference in how search engines look at content. Instead of looking a what you write, they will look at what has actually been written, and how valuable it is.
  4. Personal Branding – You may have established your business branding, but what about your personal branding? Let your audience know he person behind the business. This works extremely well with bloggers and YouTubers, and is now time for business leaders to take the spotlight.
  5. Voice Search – With many devices offering voice recognition, it is now time for search engines to adapt this and offer voice searches.
  6. Social Content – People are tending to favour a businesses social content, so it is worth investing time in your social media SEO.

Top Copywriting Mistakes

Whether it is social media, a press release or a blog post, it seems that everyday you can be surrounded by copywriting. This is very important to get right, as it is interaction with your consumer.  You have to convince your audience what you will provide them with, and why they should stick with you.

However, there are some common mistakes that copywriters often make. We have compiled a list, so you don’t make them.

Top Copywriting Mistakes

Headline – If your headline doesn’t catch people’s attention, then who’s going to read it? Write the headline last, so you can really sum up what you’ve written, instead of something vague and uninteresting.

Grammar – This points directly at exclamation points. Putting too many can put readers off. Enthusiasm is great, but don’t let it get too much for your readers.

No Subheadings – If you publish something online with no headings or breaks, this will immediately make readers switch off. If readers can scan through and find an interesting point under a subheading and it create interest, then you’ve done your job.

Difficult Language – You need to explain your point in the most simple terms. You need to deliver information to people as quickly and effectively as possible, without confusing readers.

Long Sentences – No one wants to read long, rambly sentences. Get straight to the point, as this can show bad grammar.

Being Too Formal – Don’t be too formal with your words, but at the same time, don’t become too chatty. Stick with correct grammar and formatting, and use some power verbs to get your point across quickly.

Adjectives – If you over describe something, then your readers may think you are trying to overcompensate something. Show off what you are trying to say via imagery, as this will help keep the interest.

Connecting With Audience – If you don’t write for your audience, then who are you writing for exactly? You need to engage with your target audience and get to know them.

Have a Clear Call to Action – Everything has a purpose, and your copy needs to have a clear action. If you are promoting a new product, then point the reader where to buy the product. Don’t tell them to follow your social media at the same time. Make it very clear what you want the reader to do and don’t offer anything else.

No Proof Reading – If you post something without reading it, this can proof deadly. Read your copy one, two, even three times to make sure it is perfect.

Tips For a Better Website

It’s very easy for things to become outdated very quickly in today’s society.  Building a website can take a lot of time and money, and you want something that will stand the test of time. However, instead of spending precious time doing a complete overhaul, there are a few things to keep your website fresh and exciting.

Tips
  • Mobile Friendly – This is perhaps the most important. Many of your web inquiries may come from mobile searches. It is very important for your mobile to be optimized for a small screen, as well as a desktop.
  • Add Testimonials – These do not need to be very long, but it can offer potential customers or clients a snapshot into what your business is truly like.
  • About Us – Make it personal, by having a picture and bio about your team. This will show off your brands personality, and help customers understand a bit more about who they are talking too.
  • Visuals – Make your website interesting and use plenty of visuals. If a customer sees a plain block of text, they are not going to read it. If there’s pictures of recent projects, or products, then this makes what you have to say a whole lot more interesting.
  • Call To Action – Make sure that on every single page there is a call to action. Whether it is to buy a product, sign up to the newsletter, or to just get in touch, make it a very simple process.
  • Contact Details – How many times have you gone on a website to then get lost when trying to find the contact information? Make it so easy by having a phone number or email on the homepage, and an easy to find contact page.
  • Menu – Take a look at your navigation menu. If you have more than what you need on it, then get rid of it all and stick to the basics. A clean menu means customers will easily find what they need.
  • Branding – If your website is different to your other social media platforms, then change this. This creates brand awareness which is very important.
  • Directions – Show your customers how to find you. This makes your company personal, and shows customers that you care.
  • Layout – Choose a clean, readable font that users across all devices can read. If a site looks messy, then people are more likely to leave.

Email Marketing

With blogs, social media and other marketing strategies, email has been knocked down the list when interacting with clients. Email marketing is a great platform to promote your business to existing and prospective clients. If you aren’t already using it, then we have created a list of reasons why you should.

Benefits of Email Marketing

 

  • Cheap Form of Marketing – Compared to other marketing strategies, email marketing doesn’t require a lot of investment when it comes to cost.
  • Reach Mobile Users – The majority of people have email integrated on their mobiles. This means they are bound to receive and look at your email more instantly. If they are interested in what you have to say, then they are more likely to take action. This is different to just scanning it and forgetting about it on a computer.
  • Generate Leads – You don’t just have to send emails to your current client database, but send it to potential clients who will see your email and potentially be interested in your products or services, and it helps getting your name out there.
  • Distribution Platforms – There are many websites and distribution platforms that can help you make email marketing as easy as possible. You can create specific lists, tailor messages specific to each audience and add in logos and hyperlinks. Most of these sites have a low price point so the return on investment can outperform other marketing strategies.
  • Reach Anyone in The World – With email, you can reach anyone in the world if you need too. So if you have a campaign in a specific country, then you can specifically target that country.
  • Integrate With Other Marketing Strategies – You can combine social media or your blog with your email marketing, so it all ties in. If you have a big sale coming up, then write a blog post, share it on social media and send out an email to really get your message across.
  • Discounts – To get people signed up to your emails, why not offer a discount? However big or small, it builds up interest and will make the customer feel valued.

 

Why Content Matters

Using the internet in the right way is now more important than ever. Your business needs to stand out from competitors, so this means that your business needs good content. Without good, quality content, your business could be losing valuable customers.

If the content that you provide is quantity over quality, then you need to change it. People have come to you for a reason, so give it to them.You need to resonate with your target audience in everything you do. Tailor your content, so you can really connect with your preferred audiences.

Target your audience with content that they actually want. If you produce the same content day in, day out then they will lose interest. Come up with innovative and entertaining pieces that they are more likely going to share.

By providing fresh, up to date content then this will resonate well with Google and other search engines. They will give you good search rankings which is good for any business!

If you are posting useful, reliable information then people are more likely to revisit your site. You’ll be building interest among visitors who will in turn listen to you are value your opinion. By creating a backlog of quality content in a certain area, then customers will trust you.

Social media is great in terms of content. By posting short updates about your business, it can keep customers interested. You can also interact with your followers and create a personality for your brand. By having a personality, then your brand will become more memorable.

Your businesses blog is one of the main ways to drive traffic to your products or services. By supplying your blog with rich content with keywords specific to your business and adding (organic) internal links to other pages on your site this can improve SEO. By providing fresh and creative content on a blog is not only free, but gives you something to promote on social media, so a win win.