AI Is Being Used to Write Adverts - But Are They Any Good?

16/09/2021 Image

Artificial intelligence, or AI, is being used in more and more places in our everyday lives. It is even being used to write adverts… though this is with a range of success. While some AIs are able to come up with interesting options, it is clear that the tech has a long way to go.

AI and Marketing

AI is frequently brought on board by marketing companies who want something a little out the box. There is no denying that sometimes we could all use a little help to come up with something new. Many who are championing the introduction of AI in marketing are arguing that the aim is not to replace the input of human copywriters and marketing executives, but rather support their efforts.

Some veterans of the copywriting industry liken the use of AI to that of satnavs in cars. We are happy to have them give us directions, but we would not let them drive the car itself. However, just as we are beginning to see self-driving cars hit the road, there is a call for industries to make use of AI in a number of areas. The aim is always to keep content at the heart of marketing and generated by a human hand, but AI might be able to finetune it.

Where Else are We Seeing AI Being Used?

This is just one of the many areas that we are seeing AI emerging. It is already frequently used in other industries. With gaming platforms like GGPoker looking into how best AI can be deployed to boost and support their operations, there are many chances for an internet user to interact with an AI and not even realise it.

For example, we are beginning to see the emergence of AI assistants that are able to act similar to real human ones. Just as a human PA might make calls and check up on appointments for their boss, so will an AI assistant be able to do the same thing. Hearing one in action can be fairly uncanny, and it goes to show just how far we have come.

Not Ready for the Big Stages Yet

With all of this said, the AIs that we see being showcased are some of the most sophisticated that you will be able to find. The vast majority of AIs in development are not at this stage. People are even able to write their own joke AIs that can either produce a silly response or just a sassy comeback that makes you feel like you are talking to a real person.

On top of this, there are many AIs that are being seriously developed, but keep trying to outsmart those who have made them. While these are amusing to read about, it also presents developers with issues that need to be overcome.

We are going to see the introduction of AI into more places in our lives in the future, there is no doubt about it. This tool has the potential to transform many aspects of our lives. All you need to do is look to how it has already changed our lives to imagine how things might transform even further. We do have a very long path ahead of us before we see AI as a regular part of our lives. While we might see it as a part of marketing and other industries in the future, it is unlikely that we will see any major developments upsetting things here. This is definitely a sector worth keeping an eye on for the future.

 


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