Background on FindTheNeedle and Alpha Publishing

Findtheneedle is owned by Alpha Publishing who started 15 years ago producing industry specific product card packs that were distributed at over 50 major trade shows throughout the UK.

Findtheneedle launched in June 2004 with Alpha Publishing feeling that it was the right time to publish its huge database of specialist industry contacts on the web. The name of course comes from the phrase looking for a needle in a haystack, it’s a bit different but we hope one that you are unlikely to forget.

The first company to agree to pay for a premium listing on the site was Atlantechs Limited. Since then over 5,000 companies now subscribe to the site and the number of staff has grown from the original 5 into a team of over 40 people.

Findtheneedle has rapidly grown into one of the largest and most visited business to business directories in the UK. Due to our continued success we shall be doubling the size of office space and staff within the next few months.

We pride ourselves on being an innovator rather than a follower and within the next few weeks you will find many changes and updates to the site, including the ability to connect all of your social media feeds and a new emailing program designed to work with your findtheneedle listing. Unlike many of our rivals we will not be calling you to charge you extra for these features, we believe every company however large or small your budget and whichever letter of the alphabet your company name begins with deserves an equal chance on findtheneedle, as you will see if you search for a product we randomize the returned results.

We always listen to our clients and many ideas on the site have come from speaking to our users, if you have anything you would like to see on findtheneedle that would benefit your company please do not hesitate to call one of our members of staff by any method from the contact page.

Contact us


  • Alpha House,
  • Bishops Stortford,
  • Hertfordshire, CM23 5SB

List your business

Would you like to register your company on one of the UK's largest and most effective Trade websites?

Are you looking for a reliable and consistent source of enquiries from your industry sector? Would you like to see why Find the Needle clients come back year after year to use our service? If so then feel free to register using the link 'here'.

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