Change In Marketing Spending

One of the most significant findings of the most recent survey is that spend on promotional merchandise in 2012 is increasing or remaining stable in comparison to 2011 with 49 per cent of respondents stating that their spend on promotional products has increased since the last financial year while, in addition, 30 per cent have maintained their budget. This positive intent is set to continue next year with 33 per cent planning to increase spend from this year to next while a further 50 per cent expect it to stay the same next year. The percentage spent on promotional items within the marketing budget is also increasing overall or remaining stable, with 43 per cent of respondents stating that it has increased and 36 per cent that it has stayed the same. The survey also showed that promotional merchandise is a frequent and regular purchase, with 33 per cent stating that they made a purchase every month, plus 33 per cent buying every three months and 13 per cent purchase it twice a year.

For more information on Change In Marketing Spending talk to Happysmile Promotional Products Ltd