Adobe Systems has teamed up with Google and Yahoo to make content mixed with its Flash file format easier to index. The software maker predicts a big impact on how and what pages are sorted in the rankings of those search engines.
The good news for everyone who has added Flash .SWF files to their page is they don't have to make any changes to the page code at all. The work will be handled by the spider programs from Google and Yahoo that crawl Web sites.
For end users, it means more relevant search results, according to Justin Everett-Church, senior product manager for Flash at Adobe. "The perfect page for you may have been out there, but it was all Flash content, so it had low search ranking. This will mean it will have a high ranking."
"It will take a while for Google to spider all the SWFs out there, but as it goes you are going to see a big effect. One is that there will be more search results, and the ones higher up will be the ones with the great experience you'd expect with a Flash application."
Well-considered web based solutions that provide quick loading content, clear information and a user friendly interface are our lifeblood at Brilliant. We design creative websites which often include interactive Flash features, so news of this advance in seach engine capabilities signals a new era in Search Engine Optimisation for us and our clients. Contact us to find out more about the services we offer.
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