Enviro Tech are specialists in all aspects of industrial metal and plastics cleaning, with a network of distributors throughout Europe. Their flagship product is EnSolv — an environmentally-friendly vapour degreasing solvent.
Due to recent changes in European law there is a larger market for industrial cleaning solvents such as EnSolv; and in order to maintain growth and remain ahead of their competition, Enviro Tech approached Brilliant to creatively re-brand and market their product.
An advertising campaign will be rolled out across print and web media during the year, and therefore the consistent application of EnSolv's visual style is important in order to stimulate brand recognition within target industries such as manufacturing and aviation.
The product logo has been updated and is supported by the use of strong colour and typography, as seen in the EnSolv adverts. The use of striking imagery — including a computer-generated F1 car which was commissioned and art directed by Brilliant — draws attention to the potential benefits of using this specialist product.
Further exposure is planned with a display system designed by Brilliant to be used at international seminars and exhibitions.
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